Annual Awards Honor Best-of-the-Best from the 500+ Premium Blogs and Publishers in the Glam Network
BRISBANE, CA and NEW YORK, NY—April 23, 2008—Mode Media Corporation., (corp.mode.com), a Top 20 web property and number one in reach for women online with 64 million uniques worldwide and 35 million in the U.S., today announced the winners of the annual Mode Media Publisher Network Awards, where Glam.com editors and readers both voted to recognize the best-of-the-best from among the network of more than 500 premium lifestyle blogs and websites. Winning blogs and websites from the Glam Publisher Network include: Afrobella; Beauty Addict; Diaper Swappers; Fafarazzi; Hollyscoop; In Case You Didn’t Know; Popbytes; Purse Blog; Refinery 29; She She Mall and Your Cause. Mode Media’s distributed media network of publishers offers advertisers a unique and diverse platform for brand engagement with their target audiences.
Glam launched the Glam Publisher Network in November 2005 with 12 initial charter members and has grown over 4,000% to more than 500 web sites and blogs today, with an astronomical audience growth from 500,000 unqiues a month in 2005 to 64 million today—making Glam the largest distributed vertical publisher network and category leader in women today—more than twice the reach of the former leader iVillage with 30M unqiues worldwide. Charter members of the Glam Publisher Network include: Beauty Addict; Bridal Wave; Catwalk Queen; Coquette; Fashiontribes; In My Bag; Miss Meghan; Popgadget; Shoewawa; She Finds; Teen Fashionista, Tia Williams and When Tara Met Blog. Glam has helped hundreds of publishers build their businesses by allowing them to focus on creating original content and engaging their audiences—while Mode Media provides an “ecosystem” to leverage the publishers’ power for advertisers worldwide.
“Mode Media is thrilled to celebrate the achievements of our publishers,” said Scott Swanson, Vice President and General Manager of the Mode Media Publisher Network. “These annual awards are a great way for both Glam’s readers and editors to recognize the amazing talent and premium content showcased by our bloggers and publishers on a daily basis.”
Mode Media Publisher Network Award winners include:
Glam.com Reader’s Picks:
Best in Beauty: Afrobella—a mix of culture, music, and beauty reviews for women of all shades of beautiful.
Best in Fashion: Purse Blog—leading blog and community for handbag enthusiasts.
Best in Entertainment: In Case You Didn’t Know—gossip put to good use.
Best in Shopping: She She Mall—brand shopping & hard-to-find gifts at over 100 stores and specialty boutiques.
Best in Lifestyle: Diaper Swappers—thriving community of moms with parenting discussions, emotional support, and a super active online flea market.
Glam.com Editor’s Picks:
Most Unique: Fafarazzi—Join a league with your friends, draft celebrities and earn points from their publicity.
Best Design: Refinery 29—Independent fashion, shopping, designers, and trends in New York City and beyond.
Best Up-and-Comer: Your Cause—a community of individuals seeking to take action and/or further their cause.
Best Voice: Beauty Addict—witty and informative beauty news and reviews, celebrity style, and red carpet coverage.
Best All-Around: Hollyscoop—Three girls views bringing fashion and entertainment news straight from Hollywood.
Best Humor: Popbytes—pop culture and commentary.
Mode Media’s distributed media network continues to enjoy success and experience significant growth both in traffic to Glam-owned-and-operated properties and via the reach of its publisher network of lifestyle websites and blogs across Style, Living, Wellness and other categories. In March, Glam grew to over 500 web sites and blogs in its publisher network, with a reach of 35 million uniques in the US–MediaMetrix Top 17 Web Property and 64 million worldwide–MediaMetrix Top 23 worldwide as reported by comScore. Media’s highly select network of publishers receives benefits from garnering premium advertising rates, brand awareness and visibility. Mode Media offers superior brand engagement and targeting opportunities through display and video advertising, content syndication, advertorials, search and other application services.
About Mode Media
Mode Media’s distributed media network model is in part changing the very definition of what a media company is in the 21st Century. With 35 million unique monthly visitors in the US and 64 million global uniques (comScore MediaMetrix), Mode Media provides a compelling mix of fresh, original content created in-house with a carefully curated Glam Publishing Network of more than 500 popular and influential lifestyle Web sites, blogs and magazines. For premium national brand advertisers, Mode Media offers an unprecedented array of targeted options that are singularly attractive to both upscale and aspirational consumers. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is based in New York City and Brisbane, California.