Former In Style Executive Editor and HGTV ‘Design Star’ Judge Brings Her Expertise to Leading Vertical Content Network for Women
Silicon Valley, CA and New York, NY (September 3, 2008) – Glam.com, the flagship site of vertical content network Mode Media, today announced that Martha McCully will become a strategic advisor for fashion and style editorial. The appointment of McCully brings new strength to Glam.com’s editorial appeal and the company’s market-leading publisher network of 600+ sites which includes Apartment Therapy, BagSnob, FashionTribes, Manolo the Shoeblogger, Shake Your Beauty, SheFinds, Stylebakery and many others.
In her role as strategic advisor, Martha McCully, former executive editor of In Style and currently a judge on HGTV’s ‘Design Star’, will consult on fashion and style initiatives and direction, as well as special projects for Glam. McCully’s extensive career in media also included a role as founding editor and beauty director of Allure and as a contributing editor of Elle Décor magazine. In the online arena, McCully has worked as editorial director with Gloss.com and founder and executive producer of Picky.com, Oxygen Media’s style site.
“I have watched Glam’s fast growth and am impressed with its unique model for aggregating niche fashion and style content and sites,” said Martha McCully. “It’s really unlike anything else out there and I believe it’s shaping the way women will access content online in the future.”
“We are thrilled to have a media veteran like Martha McCully join us to help set the editorial direction for Glam,” said Samir Arora, chairman and CEO of Mode Media. “Martha’s instinctive editorial voice and direction will help sharpen the Glam brand for consumers and publishers alike, her ability to thrive and succeed in every form of media is to be admired.”
Glam Fashion and Style is the largest channel in the Mode Media vertical content network. Glam’s vertical content network features six separate channels representing each category including: Style (Fashion, Beauty, Shopping), Living, Entertainment, Wellness, Health & Family. Mode Media brings together premium media content and 640 publishers to give advertisers a unique and diverse platform for brand engagement with their target audiences. Each channel offers a distinctive blend of original editorial, media partner content and curated content from the Glam Publisher Network.
About Mode Media
The founders of Glam had an epiphany about what it would take to bring brand advertising online—to niche and premium Web audiences. Today, Mode Media is the fastest growing Top 20 Media Company in the U.S. With a total reach of 43 million unique monthly visitors in the U.S. and 81 million global uniques, Mode Media provides a compelling mix of owned & operated web sites including Glam.com and the carefully curated Glam Publishing Network of more than 640 popular and influential lifestyle Web sites, blogs and magazines. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is headquarted in New York City and Silicon Valley, California, with international offices in London, Munich and Tokyo.