Former Digital and Social Media Director of The Tyra Banks Company and Modelinia to lead Mode Media’s social content across all verticals
Brisbane, CA – June 27, 2012 – Mode Media Corporation. (corp.mode.com) the leading vertical social media company with the largest online global reach in lifestyle, today announced that Bianca Posterli, former Digital and Social Media Director at The Tyra Banks Company has been appointed Editorial Director of Mode Media. In her new role, Bianca will bring her expertise to further develop Mode Media’s social content strategy and strengthen strategic editorial relationships with top tier publishers across all vertical platforms. She will support all lifestyle categories across Mode Media to continue the elevation of the Glam brand.
Bianca has amassed tremendous digital, editorial, and fashion experience, by honing her skills at publications like Conde Nast Traveler and JANE Magazine; she then transitioned to events and news reporting for The Daily and Fashion Weekly Daily. In 2009, she defined the voice and tone of MODELINIA.com, a site dedicated to the best of fashion, beauty, and lifestyle through the eyes and experiences of the world’s top supermodels. During her two years at MODELINIA.com, she served as editor, writer, and the face of the site, providing written copy and event coverage on a daily basis; she also set and implemented the social strategy and amassed a tremendous following. In 2011, Bianca joined The Tyra Banks Company as Digital and Social Media Director, where she structured the social media strategy and expanded Tyra’s fan base across all platforms.
“I am beyond thrilled to join the Glam family and continue to build on the company’s success,” said Bianca Posterli. “I am eager to meld the world of style and social media with fresh and passionate editorial, helping to bring the many voices of Glam to life.”
“Bianca will be an incredible asset to Mode Media and will play a crucial role in furthering our editorial and social strategy,” said Nola Weinstein, Executive Editor at Mode Media. “Her editorial, social and digital backgrounds lend perfectly to further evolving Glam’s vertical properties and the company’s vision to connect the world’s top advertisers with targeted audiences online.”
Since launching in 2005 with the mission of bringing brand advertisers online and empowering professional social content, Mode Media has grown from seven publishers and 12 authors to more than 2,500 publishers and authors globally. Mode Media has more than 4,000 premium content creators organized across multiple vertical categories online including: Glam.com for Women, Glam Entertainment for Adults, Brash.com for Men,Bliss.com for health and wellness seekers, Foodie.com for food lovers of all ages, and Tend.com for connecting parents.
For additional information regarding Mode Media, visit: corp.mode.com.
About Mode Media
The founders of Glam created a new media model to bring brand advertisers to niche and premium audiences online. Today, Mode Media is the leading provider of social lifestyle content on the web, with 86 million unique monthly visitors in the U.S. and 244 million global uniques, and is also a Top 10 Display Ad Publisher (comScore Ad Metrix). Mode Media provides a compelling mix of owned & operated Web sites including Glam.com and the carefully curated Glam Publishing Network of more than 2,800 popular and influential lifestyle Web sites, blogs and magazines. Mode Media is headquartered in New York City and Silicon Valley, California, with international offices in New York, London, Munich, Seoul and Tokyo.