Nancy Cruickshank, CEO of VideoJug and Former Managing Director of Handbag.com joins Mode Media’s Advisory Board
Mode Media Corporation., (corp.mode.com ) the USA pioneer of vertical content networks and number one in global reach for women online celebrates its official UK launch today. Mode Media is the first of its kind to power a distributed media network of more than 500 sites related to women’s lifestyle interests such as fashion, healthy living, beauty, food and broad entertainment covering music, movies and celebrities
Glam is an animated collection of ever increasing content providers assembled under one umbrella and across dozens of passion topics that encourages interaction with information and news. Constantly refreshed it is the new cornerstone of the web and provides brand advertisers with a unique environment to engage vertically targeted audiences—with over 64 million unique users worldwide and more than 10 million in the UK alone already.
The launch marks a significant web breakthrough for UK media. Following the initial web “portals” then the rise “social networks” and “social media”, Glam signifies the next generation – “vertical distributed media network”. Glam allows brands to advertise in a safe manner to a targeted and engaged audience built around topics that satisfy their passions, by a unique and carefully curated group of independent publishers, bloggers and traditional media. UK-based sites in the Glam Publisher Network of 500+ sites include Shiny Media, one of the UK’s leading Web 2.0 media content companies with titles that include CatwalkQueen.tv, Shoewawa.com and Hippyshopper.com.
The official launch coincides with Mode Media’s acquisition earlier this week of Monetise Limited, one of the fastest growing online media companies in the UK. Founded three years ago, Monetise specializes in entertainment and lifestyle which has excelled in local representation of both UK and USA premium niche properties such as Flixster. This new combined entity will further enhance the UK market with excellent offerings, superior service and maximize return on investment for their existing clients and all top tier advertisers.
In conjunction with the UK launch today, Mode Media is announcing the addition of Nancy Cruickshank, CEO of VideoJug & previously Managing Director of Handbag.com, one of the UK’s most popular women’s websites to its Board of Advisors. Having worked closely with Mode Media, Nancy Cruickshank is positive about the launch. “Mode Media is incredibly exciting for UK consumers and brand advertisers alike. For women who love the latest fashion, beauty, lifestyle and entertainment information, Mode Media can fast-track them to publishers (large and small) who are passionate about their areas of interest. For advertisers, Glam offers a viable means to target a broad range of unique and engaging genre-specific destinations and blogs via a single buying point. It is through this model that Mode Media has successfully captured a large percentage of the US and is set to replicate this success here in the UK.”
Co-founder, CEO and Chairman, Samir Arora has helped build Mode Media so that the world’s brand advertisers can connect with their audience where it is truly engaged, and at the same time, where the ads are desired by the consumer. Arora will be present at the UK launch party tonight. “We are thrilled to officially unveil our local plans today. The UK is not only the second largest opportunity for Glam but by many respects is the most advanced digital brand advertising market” said Samir Arora.
Glam’s media’s network currently offers five verticals today including: Style–Fashion & Beauty, Living, Entertainment, Health & Wellness and Family. Mode Media interfaces with a handpicked network of publishers and managed vertical networks to provide a host of media services such as display and video advertising, content syndication, advertorials, search and other applications.
About Mode Media
Mode Media pioneered the vertical content network model and is the fastest growing Top 20 Media Company in the US. With a total reach of 42 million unique monthly visitors in the US (comScore Media Metrix) and an estimated 75 million global uniques, Mode Media provides a compelling mix of fresh, original content created in-house on its owned & operated web sites and the carefully curated Glam Publishing Network of more than 500 popular and influential lifestyle Web sites, blogs and magazines. For premium national brand advertisers, Mode Media offers an unprecedented array of reach and targeting that are singularly attractive to both upscale and aspirational consumers. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is based in New York City and Brisbane, California. Mode Media officially launches in the UK on Wednesday 18th June 2008.