Mode Media, Number One in Reach for Women Online, Pioneers New Solution to Integrate, Curate and Distribute Content
NEW YORK and SAN DIEGO — September 24, 2007 — Mode Media (corp.mode.com), number one in reach for women online, will announce at DEMOfall 07 the launch of the Glam Distributed Media Platform – designed to integrate, distribute, and curate lifestyle media from Glam owned-and-operated websites including Glam.com and the Glam Publisher Network of more than 400 popular lifestyle sites.
The Glam Distributed Media Platform launches today on the new Glam.com featuring Glam Vertical Search, Glam Story Box and Glam Curator. The platform spreads media content via widgets across the 400+ network sites and media partners, giving consumers direct access and tools for niche media content while providing publishers a single platform to gain a wider audience and increase monetization.
*Glam Edge – Glam.com, the hub of Mode Media, is completely re-architected and created from the ground up for distributed media. Users, publishers and media partners now have a place that surfaces and distributes all relevant content from across the network.
*Glam Vertical Search – the first solution for women’s lifestyle content, the Glam Vertical Search widget utilizes proprietary intelligent search, filtering and indexing technology to offer comprehensive, relevant and timely results from across the Glam Publisher Network in a format and depth not available from generic search engines.
*Glam Story Box – stories appear via a distributed media widget on network blogs and sites, fostering the distribution of content from, within, and to all points in the Glam Publisher Network. The Glam Story Box, the first widget of its kind, delivers highly relevant stories pre-filtered by categories and vertical channels.
*Glam Curator – the first user powered content filter solution. Glam Curator can be used by consumers, publishers or editors to tag, rank, save, and distribute content on Glam.com and throughout the Glam Publisher Network. Curator widgets and badges can be added by publishers and users to their own web sites and social networking profiles.
By reaching people where they want to be, and with the right tools, the Glam Distributed Media platform embodies the “de-portalization” and “widgitization” of the Internet and the move away from large, aggregated content sites. Mode Media also leverages the move to distributed audiences and passion groups for brand advertisers seeking to maximize relevance and engagement.
“One of the key themes at DEMO this year is the shift from a central authority to the rise of the individuals,” said Chris Shipley, executive producer, DEMO. “By bringing together the mid-tail of bloggers and indie publishers relevant to women’s lifestyle, the Mode Media Distributed Media platform embodies the new model for media companies gaining momentum on the Internet today.”
Mode Media launched two years ago at DEMOFall 2005 and has rapidly risen to be one of the fastest-growing properties in Internet history and is number one in reach to women globally. An early pioneer in Web 2.0 media and advertising services, Glam is now focused on the next wave in media — bringing applications and content away from central destinations to the rich and passionate voices of independent websites and blogs.
“Mode Media is about creating passion groups by surfacing relevant voices from fashion, celebrity style, and lifestyle entertainment sites and distributing media in a way that puts both consumers and indie publishers in control,” said Samir Arora, chairman and CEO, Mode Media. “The launch of the Glam Distributed Media platform signifies the direction of new media—creating a seamless experience for users and embracing the fragmentation of the Internet.”
Mode Media brings together distributed media including owned and operated websites, the Glam Publisher Network of more than 400 popular lifestyle websites and blogs, and syndicated content from leading media companies. Glam.com is the “hub” of the Mode Media universe, providing a highly-curated entry point into the Glam Publisher Network. The site highlights Glam.com original programming as well as articles from leading blogs, magazines, and sites in the Glam network. Glam Network Publishers include B5Media, Fashion Tribes, GirlSense, LifeScript, Manolo the Shoeblogger, Nubella, Refinery29, StyleBakery, SheFinds, Tarot.com, TheFind, WeddingSolutions, VideoJug, Zafu, and many others.
Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow’s cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com
About Mode Media
Mode Media is a distributed media company ranked number one in reach for women with over 20 million unique visitors in the U.S. and 35 million globally, as measured by comScore Media Metrix. Mode Media brings together owned and operated websites including its flagship website, Glam.com; the Glam Publisher Network of more than 400+ popular lifestyle websites, blogs, and magazines; and syndicated content from leading media companies. These sites are integrated into an advertising and content platform providing reach and relevancy to premium advertisers. Mode Media is backed by blue-chip venture-capital firms leading the new media wave, including: Accel Partners (Facebook, BrightCove); DAG Ventures (Friendster, Plaxo); Draper Fisher Jurvetson (Skype: eBay, Technorati); Walden Venture Capital and Information Capital (Tickle/eMode: Monster, NetObjects).