Philadelphia’s Kate Spray Nabs Top Prize in National Contest

NEW YORK, April 28, 2008—, flagship site of distributed media network Mode Media, today announced Kate Spray from Philadelphia as the winner of its national Be Discovered: Design a Dress Competition. More than 450 aspiring designers submitted sketches of their original designs earlier this year, with eight finalists decided by audience vote on MSN’s beauty and fashion channel and on Both MSN and Glam are cosponsor sites for the competition. Judges of the winning design included renowned designers Monique Lhuillier and Adam Lippes, celebrity stylist and House of Deréon designer Tina Knowles and Lord & Taylor merchandising manager, Vanessa Lefebvre. Spray will fly to New York this summer, where she will become “Apprentice Designer for a Day” at ADAM, the posh design studio of acclaimed fashion designer Adam Lippes. Spray’s inspiring design is a breezy summer dress that reimagines the ‘70s flower child-frock for today’s chic, boho buyer. The eight finalists, including Spray, were given three weeks to create a prototype of the design and send it to Mode Media headquarters in

New York, where a panel of fashion industry experts viewed the finalists’ dresses and selected the winner. The aspiring designer will also receive a $500 gift certificate from Lord & Taylor.“We’re so thrilled that Kate has won. While all of the designers offered a distinct style, Kate mastered the elusive skill of fusing form, function and fashion into one garment,” said

Susan Cernek, Fashion and Beauty Director,“She’s designed a dress that women of many ages and tastes will want to wear—and that is quite a feat. It’s that style prowess that set her apart from her peers and which will no doubt lead to her success in the fashion industry.” In addition to Ms. Spray, the eight competition finalists included Alexzandra Caldwell from Woodland, CA; Carrie Hansen from Lebanon, NH; Jessica Gonzalez from Philadelphia, PA; Marcela Garcia from Tucson, AZ; Jill Pitkanen from Oak Ridge, TN; Janey Rios of Brooklyn, NY, and Drew Shields from Cincinnati, OH. Several including Spray are fashion students who are trying to break into the fashion world. Criteria for judging included the design’s creativity, originality, style and ultimate functionality. Sketches and photos of Spray’s winning design, along with a gallery of finalists’ designs and profiles can be viewed at and All of the finalists’ dresses will be auctioned on eBay beginning Monday, May 5, and proceeds will go to benefit Dress for is part of the Mode Media distributed media network, which brings together conventional premium media content and quality independent publishers. Glam features five separate channels: Living, Entertainment, Wellness, Style and Shopping. Content curated from the 500 sites in the Mode Media Publisher Network, gives each channel distinctive blend of original editorial, syndicated and media partner content created by trendsetting insiders and experts.

About Mode Media

Mode Media’s distributed media network model is in part changing the very definition of what a media company is in the 21st Century. With more than 64 million unique monthly visitors (comScore MediaMetrix) Mode Media provides a compelling mix of fresh, original content created in-house with a carefully curated Glam Publishing Network of more than 500 popular and influential lifestyle Web sites, blogs and magazines. For premium national brand advertisers, Mode Media offers an unprecedented array of targeted options that are singularly attractive to both upscale and aspirational consumers. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is based in New York City and