Be Discovered Designer Competition Aims to Find and Support New Design Talents
NEW YORK, NY ? (January 8, 2008) – Glam.com, flagship site of media network Mode Media, today launched an online contest for budding designers everywhere titled, “Be Discovered: Design A Dress.” During the month of January, designers can submit original sketches of dresses they’ve designed for the chance to ultimately win a grand prize package of a trip to New York City to apprentice at a fashion house for the day. A panel of expert judges including, renowned fashion designers Monique Lhuillier and Adam Lippes, celebrity stylist and designer Tina Knowles, Lord & Taylor Divisional Merchandise Manager for Contemporary Sportswear Vanessa Lefebvre, Mode Media CEO Samir Arora, and PR guru Paul Wilmot will choose one lucky winner. The grand prize will include an apprenticeship for a day at ADAM as well as a $500 Lord & Taylor gift certificate.
Glam has selected MSN.com to share this unique online fashion experience with access to exclusive behind-the-scenes content where viewers can remain informed on the progress of the contest. Both MSN.com and Glam.com will host co-branded landing pages to not only keep audience members updated on voting but to also judge profiles, and view dress trends and in-depth interviews with designers. Profiles and bios of the finalists will also be available on both sites throughout the contest.
Glam.com’s expert editorial team will then select four groups of eight semifinalists to be featured in a weekly slideshow during February where Glam and MSN readers will have the opportunity to vote each week on their favorite dresses. The top two semi-finalists chosen each week will move to the final round- for eight total finalists. Finalists will be given three weeks to make the dress they originally sketched and present their original creations to a panel of notable judges who will then convene to decide on one ultimate winner on April 7th.
Tracey Harrington Anderson, Executive Editor of Glam.com said, “We are thrilled to be working with online news and information leader MSN. The Be Discovered design competition is a wonderful example of how Glam continues to reach passionate audiences in an interactive way.”
Sandy Henson, Director Health and Lifestyle for Microsoft’s MSN added, “The Design a Dress competition speaks to MSN’s ability to embrace fashion and creative design and to bring that to our users. We’re excited to be part of this unique competition with Mode Media.”
A daily must-see for style-conscious women, Glam.com has channels devoted to fashion, style, entertainment, living, and more, with original content by Glam’s expert team of editors. From the latest fashion trends to beauty tips and tricks to chic entertaining guides, Glam.com features timely, informative and entertaining programming to help make every woman’s life easier. Highly interactive content such as horoscopes, quizzes, and slide shows, celebrity-driven polls, insightful personality tests and mix-and-match games allow users to engage with the content as well as learn about themselves. Glam.com readers can also search the 400+ popular sites in the Glam Publisher Network.
For more information or to enter the “Be Discovered: Design a Dress” contest please visit: http://www.glam.com/bediscovered or http://lifestyle.msn.com/beautyandfashion/bediscovered.
About Mode Media
Mode Media’s distributed media network model is in part changing the very definition of what a media company is in the 21st Century. With more than 43 million unique monthly visitors (comScore MediaMetrix) Mode Media provides a compelling mix of fresh, original content created in-house with a carefully curated Glam Publishing Network of more than 400 popular and influential lifestyle websites, blogs and magazines. For premium national brand advertisers, Mode Media offers an unprecedented array of targeted options that are singularly attractive to both upscale and aspirational consumers. Mode Media is backed by such premier venture capital firms as Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is based in New York City and Brisbane, California.