To drive engagement and create buzz, Hebrew National wanted to reinforce their trusted hot dog messaging and drive purchase intent for Hebrew National kosher hot dogs. Mode developed an ongoing program to fuel message awareness for Hebrew National tapping 13 influential bloggers who developed recipes, created ideas for entertaining and socially shared their Hebrew National kosher hot dogs experiences. around two key seasonal market opportunities: Summer BBQs and Fall Tailgating driving.
To that end, top Lifestyle bloggers created key alignment with Hebrew National’s ‘A Hot Dog You Can Trust’ campaign emphasizing the premium quality of kosher hot dogs. Tend creators were tasked with crafting custom posts, capturing photos, creating video to deliver:
(i.e. Fish tacos tastes better together with Daisy Sour Cream, Dinner with the family is always better together—spotlighting Daisy Sour Cream)
Creators then extend colorful anecdotes & images to Instagram using dedicated hashtag, #BetterTogether
Mode will editorially-curate best-of Better Together creator photos into a branded Gallery Page on Tend.com
As creators capture photos of their Better Together moments, they’ll extend them to Instagram using a dedicated hashtag, #BetterTogether. As pictured below, best-of creator posts will be aggregated within a branded PhotoStorys Distribution Unit, extending their fresh take on wholesome meals across the Tend Network. 3 photos/creator throughout brand flight (60 photos total).