Media companies connect with Glam’s highly-targeted vertical content network audience
Brisbane, CA and Cambridge, MA—May 29, 2008—Mode Media Corporation., the pioneer of vertical content networks and number one in reach for women online, and Brightcove, the leading global Internet TV platform, today announced a partnership that will enable Brightcove media customers to distribute ad-supported video content to Mode Media’s network of more than 64 million monthly uniques. The partnership leverages Mode Media’s new flagship service GlamTV, unveiled today in a separate announcement, which allows publishers in the Glam Network to access rights-cleared content and indie videos tightly packaged with brand advertising for their web sites.
Brightcove media customers, who represent some of the most highly sought-after premium news and entertainment programming on the Web, will be able to distribute video content to Mode Media’s vertical content network of 500 + trusted and influential web sites and blogs. Mode Media’s publishers can access premium, rights-cleared content that is tightly packaged with brand advertising. Both Brightcove and Mode Media focus on enabling media companies to control distribution and reach of digital content based on their needs or distribution rights.
“Glam has amassed a content network that reaches an audience that is key for brand building and highly desirable to marketers, said Brightcove chairman and CEO, Jeremy Allaire. “The partnership with Glam will open the door to exciting new distribution opportunities for our customers who can take advantage of the additional reach while at the same time retaining control over their advertising.”
“Brightcove’s Internet TV platform has become a standard among major media companies distributing high-quality commercial programming on the Web,” said Mode Media chairman and CEO, Samir Arora. “It only makes sense to establish a connection between the Brightcove platform and GlamTV, which will bring in-demand video programming to the 500+ lifestyle sites in our vertical content network that these sites can use to enhance their online offerings and unlock additional value.”
Brightcove’s Internet TV platform is the market-leading software as a service (SaaS) solution for online video players, distribution, and advertising used by media companies across North America, Europe and Asia. Brightcove counts among its customers television broadcasters, newspaper and magazine publishers, and music entertainment companies that use the Brightcove service to reach over 135 million unique online video users every month with hundreds of millions of video streams. GlamTV allows publishers to leverage traditional media and indie videos for their web sites to deepen engagement with online audiences and expand business opportunities. Media companies offering their content at the launch of GlamTV include E! Online, CelebTV, Sony BMG’s “MyPlay.com”, and TV Guide Broadband. With its focus on brand advertisers, Glam is able to tightly package the content with ads for hyper-targeted audiences using Mode Media’s Digital-Primetime™ technology. In addition, Glam will also selectively offer the GlamTV Platform as a service to other high quality and targeted vertical network publishers not in the Glam Publisher Network—opening up Glam’s highly regarded publisher media services for the first time to independent publishers targeting women.
About Mode Media
Mode Media pioneered the vertical content network model and is the fastest growing Top 20 Media Company in the US. With a total reach of 35 million unique monthly visitors in the US and 64 million global uniques (comScore MediaMetrix), Mode Media provides a compelling mix of fresh, original content created in-house on its owned & operated web sites and the carefully curated Glam Publishing Network of more than 500 popular and influential lifestyle Web sites, blogs and magazines. For premium national brand advertisers, Mode Media offers an unprecedented array of reach and targeting that are singularly attractive to both upscale and aspirational consumers. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is based in New York City and Brisbane, California.
Brightcove is the leading Internet TV platform used by media publishers worldwide to program, distribute and monetize video on the Web. The award-winning platform has empowered organizations of all sizes to launch and grow Internet video initiatives with unparalleled choice and control. Brightcove is dedicated to harnessing the inherent power of the open Internet to transform the distribution and consumption of media. For more information, visit www.brightcove.com.