DoubleClick Veteran to Advance Glam’s Global Expansion

NEW YORK—September 7, 2007 — Mode Media (, the number one ranked women’s web property and distributed media company, today announced that Ralf Hirt will join the company as Vice President, International.  In this position, Mr. Hirt, formerly the Vice President of Operations & Strategic Partnerships for DoubleClick, will drive Mode Media’s international development strategy.

“We are thrilled to have such an internationally seasoned veteran like Ralf join Mode Media to help shape our global rollout,” said Samir Arora.  “His proven experiences in Europe and Asia, with one of the leading internet advertising technology companies, are perfectly aligned with our requirements for applying local insights to our global platform.”

Number one in reach for women online, with more than 20 million unique visitors in the U.S. and more than 30 million worldwide, Mode Media has extraordinary momentum in the United States and will seek to localize its domestic success in key geographies worldwide, including the United Kingdom, Germany, France and Asia.

“This is a very exciting time to join Mode Media, as it is now possible for the company to leverage its initial domestic successes to pave the way for a true globalization of its business,” said Mr. Hirt.  “The Glam Distributed Media model can be successfully localized in key geographies such as the UK, Germany and Japan, and allow Glam’s global brand advertisers to tap a worldwide audience.”

Originally a native of Germany and a U.S. resident, Mr. Hirt held various management positions at DoubleClick in New York, Hong Kong, Sydney and London, including Vice President of Operations and Strategic Partnerships, Managing Director Asia Pacific and Director of the Board for DoubleClick Japan K.K.  During his time in Asia Pacific, Mr. Hirt also served as a director of the board of the ADMA, Asian Digital Marketing Association, and chaired the “Standards and Practices Committee.”

Mr Hirt is the author of 8W8 – Global Space Tribes (to be released in November 2007) and co-authored Infrastructure & Productivity in Asia, Palgrave Press.

Mode Media manages display and video brand advertising campaigns for hundreds of premium and luxury advertisers through Glam websites and its unique network of publishers.  Mode Media brings together a distributed media content and advertising platform of Glam owned-and-operated sites, the Glam Publisher Network of more than 370 lifestyle websites, blogs and magazines, as well as syndicated content from select media companies, to offer brands a narrowly targeted and highly customized way to reach an engaged and passionate female audience online.

About Mode Media

Mode Media is the distributed media company ranked number in reach for women with over 30 million unique visitors globally,as measured by comScore Media Metrix.  Mode Media brings together owned and operated websites including it flagship website,; the Glam Publisher Network of more than 370 popular lifestyle websites, blogs, and magazines; and syndicated content from leading media companies.  These sites are integrated into an advertising and content platform providing reach and relevancy to premium advertisers.  Mode Media is backed by blue-chip venture-capital firms leading the new media wave, including:  Accel Partners (Facebook, BrightCove); DAG Ventures (Friendster, Plaxo); Draper Fisher Jurvetson (Skype: eBay, Technorati); Walden Venture Capital and Information Capital (Tickle/eMode: Monster, NetObjects).