Dyson, Schwinn and Skype Debut Social Brand Ad Campaigns at Launch 

Silicon Valley, CA—April 9, 2012—Mode Media Corporation., the vertical social media company with the largest online global reach in lifestyle, today launched Tend—a vertical content social network for parenting. Tend’s hallmark is curated, highly-ranked content and discussions from hundreds of top editors, mommy bloggers, parenting authors and new voices that will create a roadmap on parenting from savvy parents in-the-know.

Tend is part of Glam’s next-generation media model combining interest-based social networking with a curated content hub and publisher sites. Tend will form one of largest family parenting media properties on the web today with a reach of approximately 22 million consumers per month in the U.S. at launch. The new parenting site is the second vertical channel combining premium content and social discovery into one integrated social hub built on the Ning social media technology platform. Today’s launch comes on the heels of the recent debut of Glam’s vertical social network Foodie in February 2012.

“Parenting, more than any other topic is born to be social. Many popular parenting sites offer either great content or authentic ways to connect, but Tend captures the complete social energy surrounding parenting,” says Jason Rosenthal, EVP of Products for Mode Media. “With Tend, Mode Media continues to focus on building out next-generation, interest-based social networks that have the features consumers want and the engagement opportunities brands need.”

Dyson, Schwinn and Skype will debut innovative ad campaigns on Tend that match their brand personalities to the social energy and conversations that will spark true engagement.  Campaigns integrated with social chats and discussions that appeal to parents and original sponsored content will help brands reach parents in new ways via Tend.

Tend will have a distinct lifestyle editorial focus framed through the lens of in-the-know parents. More than 100 popular editors, mommy bloggers and parenting authors such as Modern Day Moms, Once A Month Mom, Modern Home Modern Baby, MomFinds and others. These experts will bring their inspired content and posts to Tend to help spark new discussions and offer practical advice. Like Foodie, Tend will also have mobile-enabled consumer applications that bring searchable data and location content for parents later this year. The new consumer apps reinforce Mode Media’s recent push into consumer direct services and applications.

For more information regarding Tend and other Glam verticals, please visit GlamMedia.com.

About Mode Media 

In 2003, the Mode Media founders had a vision that was simple and revolutionary—that people will be the filters for all content and commerce for consumers. Glam pioneered the next generation media model by connecting vertical social media and brand advertisers with targeted vertical audiences online.

Since its launch in 2005, it has grown to reach more than 220 million monthly unique visitors globally—and is #1 for lifestyle, #1 for women and a Top 10 US Web Property as measured by comScore. Glam has more than 4,500 premium content creators organized across multiple verticals online including Glam.com for style, entertainment & home; Brash.com for men, Bliss.com for health & wellness, Foodie for Food and Tend for Parenting. In 2011 it bought the social media pioneer Ning which has over 100,000 social networks with a professional monthly subscription business. Glam is a technology driven media company with one of the largest brand ad platforms—Glam Adapt for premium display, rich media, social, mobile and video making it the 7th largest publisher in the US as measured by comScore.

Mode Media is headquartered in the San Francisco Bay Area, with offices in Brisbane, New York, Chicago, Los Angeles, Toronto, London, Munich, Berlin, Paris, Tokyo, Seoul, Shanghai, Pune and Mumbai.