Cookies Used by Mode Media
Mode Media uses cookies to help with specific functionality of our sites. Cookies are small bits of data that are saved on your computer when you visit a website so that when you view another page the website can be delivered to you in a better, often more personalized fashion based upon an anonymous identifier. At Mode Media we respect your privacy; please see our Privacy and Security Policy for other information on cookies and data we collect. As part of our disclosure of what cookies we use, please read the below. On all Mode Media owned and operated sites, we try to set the minimal amount of cookies, and can often set none (apart from analytics software) when you’re visiting one of our sites.

Overview of Cookie Types
Cookies typically fall under the following types:

  • session cookies
  • persistent cookies

Session Cookies
These expire when you close your browser, and are typically used to help the website know that you are doing something like the following:

  • logging in/logged in
  • part way through the process of something like purchasing an item
  • adding a comment

Persistent Cookies
Persistent cookies remain until they expire, or until you delete them.

Managing Your Cookies
For information on deleting cookies in your browser, please either refer to your browser’s help files, or look at Please note that deleting cookies can affect the way a website you visit serves pages to you, and so it may not be best to delete all cookies. Also, deleting certain cookies will stop any opt-out settings from being effective. Some browsers offer methods to see each cookie set per domain and delete individual cookies. Mode Media cannot be held responsible for repercussions from deleting your cookies.

What Cookies Does Mode Media Use on its Websites?
The exact cookies depend on the website that you visit, but below are the common ones.

Cookies often set on Mode Media properties
Company or Software Cookie Name Use/when set Expires in
Google __qca __utma __utmb __utmc __utmd __utmv __utmz anonymous visitor tracking * You will likely not have all of these cookies on your computer 26 years
WordPress cookies wp-settings-time-## Only when logged in ** to customize admin view 2 weeks
wp-settings-## Only when logged in ** to customize admin view 24 hours
wordpress_[hash] Only when logged in** to check user login end of session
wordpress_test_cookie anonymous performance information; your need to be logged in ** end of session
w3tc_referrer only when logging in/logged in so our caching software delivers the correctly personalized page to you end of session
shareThis __stid unique identifier so shares are not doubly counted 1 year
__uset checks if __stid is set 4 hours
Cloudflare __cfduid To load balance our servers and provide a better service, we sometimes use CloudFlare which sets this cookie*** 7 years

Mode Media Advertising Cookies
We use Mode Media advertising cookies to anonymously identify you. We use cookies to track your activity across multiple websites. We use these cookies to target advertising to you based on your browsing activities and to ensure we do not serve the same advertisements to you every time you view a page on a website. We also use these cookies to target advertisements to users from a specific country based on where an advertiser chooses to show their advertisement. To learn more about our how our advertising system uses cookies, please read this paragraph of our Privacy and Security Policy.

Cookie Name Use Expires in
glam_sid anonymous identifier to help serve relevant advertisements 730 days
mode_sid anonymous identifier to help serve relevant advertisements 730 days
ctag retargeting 730 days
etag retargeting, with a definable lifespan varies by retargeting campaign
itrack view through conversion tracker 730 days
ctrack click through conversion tracker 730 days
FPtrust creates a temporary trust relationship with the browser end of session
glam_cookie_sid anonymous identifier to help serve relevant advertisements end of session or 730 days
mode_cookie_sid anonymous identifier to help serve relevant advertisements end of session or 730 days
ning_user gives Mode Media information about Ning session 7 days
bkpix2 Blue Kai retargeting 1 day
qcsegs determines which Quantcast market segment you’re likely to be in to serve relevant advertisements 2 days
ga_dmp_exesegs determines Exelate market segments you’re likely to be in to serve relevant advertisements 1 day
ga_dmp_ncssegs determines Nielsen Catalina Service market segments you’re likely to be in to serve relevant advertisements 1 day

Please note, 730 days is 2 years.

Opt Out of Behavioral Targeting
To learn more about online behavioral advertising or to learn how to opt out of online behavioral advertising, please visit our Opt Out page for more information. If you click to Opt Out, you will be directed to an industry opt out page which will inform you if you have already opted out of behavioral advertising delivered by Mode Media.

Third-Party Advertising Cookies
Mode Media delivers third-party advertising which may use additional cookies. We recommend that you visit the consumer advertising choice website to see which companies have set cookies on your system so you can manage your preferences.

Social Media Cookies
We use sharing tools provided by shareThis so that you as a user can more easily share the content on our sites. To load these buttons and track unique sharing actions, social media sites, such as Facebook, Twitter, Google +1, Pinterest, etc., may put a cookie on your computer. These cookies are not within the control of Mode Media. Please refer to the respective privacy policies of those websites for information on how their cookies work. The links provided below are for convenience only. Mode Media does not control these services, nor their privacy practices.

External Privacy / Cookie Policy Links
* Please see Google’s policy on their cookies (and their privacy policy).
** For more information, see the WordPress cookie page.
*** Please read CloudFlare’s privacy and security policy.