As a leader in digital advertising solutions, Mode Media (formerly Mode Media) strives to be a participating member of organizations and communities who further the growth of online advertising and media buying. Our compliance and memberships are a testament to our commitment to brand advertising online. Below is a list of Mode Media’s current certifications and memberships.
Certifications and Memberships
Media Rating Council
The Media Rating Council (MRC) strives to secure for the media industry and related users audience measurement services that are valid, reliable, and effective. The MRC administers an audit system designed to inform users as to whether such audience measurements are conducted in conformance with the criteria and procedures developed. Mode Media received Adapt’s Display Advertising Impression Statistics accreditation, attesting to its compliance with MRC standards, in December 2010. In January 2013, Mode Media received additional accreditation for Adapt’s Rich Media Advertising Impression Statistics. In March 2014, Mode Media received first-time accreditation of Viewable Impressions Statistics for Display and Rich Media ads and served Digital Video Ad impressions.
Accreditation indicates that the Display, Digital Video, and Rich Media Ad Impressions statics and the Viewability Statistics for Display and Rich Media reported by Adapt comply with:
1. the Minimum Standards for Media Rating Research published by the MRC, and any applicable Measurement Guidelines published by the Interactive Advertising Bureau (IAB);
2. the procedures described in Mode Media’s answers to the MRC Questionnaire, and
3. the procedures described in procedure manuals and textual materials included in Adapt reports related to display advertising impressions.
The Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Mode Media has been a proud member of the IAB since 2009.
Network Advertising Initiative
The NAI (Network Advertising Initiative) is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. In conjunction with industry leaders, regulatory agencies, federal and state legislators and others, the NAI has also addressed the business dimension of the privacy debate through the development of actionable self-regulatory standards that establish and reward responsible marketing behavior. To date, the NAI has developed standards for third party ad networks and cookies, spam, and Web beacons. Mode Media received its certification in December 2010.
IAB Rich Media Creative Compliance
The Rich Media Creative Guidelines give advertisers and their agencies the ability to develop advertising content with consistent specifications, which can be accepted by many of the leading interactive publishers. Publishers who are compliant with the Rich Media Creative Guidelines self-attest that they accept, as a minimum, each of the creative specifications in the guidelines.
IAB Universal Ad Package
Publishers who are Universal Ad Package (“UAP”) compliant self-attest that they provide advertisers with at least one of the four ad UAP sizes (728×90, 300×250, 160×600 and 180×150) and that by using these sizes, advertisers have the ability to reach the majority of a publisher’s audience.
IAB Digital Video Ad Format
Publishers who are compliant with the Digital Video Ad Format Guidelines self-attest that they offer advertisers linear video ads with either 4:3 or 16:9 aspect ratio, at least one of the following companion ad sizes: 300×250, 300×100, 469×60, 728×90, 300×60. For non-linear video ad format, publishers must offer overlay ads of either 300×250 or 450×50.
IAB Digital Video Ad Serving Template (VAST)
This Video Ad Serving Template (“VAST”) includes standard XML-based ad response for in-stream video as well as an XML Schema Definition (“XSD”) for developers. Publishers who are VAST compliant self-attest that they have implemented the standard XML-based ad response for in-stream video ad serving, as well as the XML Schema Definition for developers.