Cookies Used by Mode Media
Overview of Cookie Types
Cookies typically fall under the following types:
- session cookies
- persistent cookies
These expire when you close your browser, and are typically used to help the website know that you are doing something like the following:
- logging in/logged in
- part way through the process of something like purchasing an item
- adding a comment
Persistent cookies remain until they expire, or until you delete them.
Managing Your Cookies
For information on deleting cookies in your browser, please either refer to your browser’s help files, or look at www.aboutcookies.org. Please note that deleting cookies can affect the way a website you visit serves pages to you, and so it may not be best to delete all cookies. Also, deleting certain cookies will stop any opt-out settings from being effective. Some browsers offer methods to see each cookie set per domain and delete individual cookies. Mode Media cannot be held responsible for repercussions from deleting your cookies.
What Cookies Does Mode Media Use on its Websites?
The exact cookies depend on the website that you visit, but below are the common ones.
|Company or Software||Cookie Name||Use/when set||Expires in|
|__qca __utma __utmb __utmc __utmd __utmv __utmz||anonymous visitor tracking * You will likely not have all of these cookies on your computer||26 years|
|WordPress cookies||wp-settings-time-##||Only when logged in ** to customize admin view||2 weeks|
|wp-settings-##||Only when logged in ** to customize admin view||24 hours|
|wordpress_[hash]||Only when logged in** to check user login||end of session|
|wordpress_test_cookie||anonymous performance information; your need to be logged in **||end of session|
|w3tc_referrer||only when logging in/logged in so our caching software delivers the correctly personalized page to you||end of session|
|shareThis||__stid||unique identifier so shares are not doubly counted||1 year|
|__uset||checks if __stid is set||4 hours|
|Cloudflare||__cfduid||To load balance our servers and provide a better service, we sometimes use CloudFlare which sets this cookie***||7 years|
Mode Media Advertising Cookies
|Cookie Name||Use||Expires in|
|glam_sid||anonymous identifier to help serve relevant advertisements||730 days|
|mode_sid||anonymous identifier to help serve relevant advertisements||730 days|
|etag||retargeting, with a definable lifespan||varies by retargeting campaign|
|itrack||view through conversion tracker||730 days|
|ctrack||click through conversion tracker||730 days|
|FPtrust||creates a temporary trust relationship with the browser||end of session|
|glam_cookie_sid||anonymous identifier to help serve relevant advertisements||end of session or 730 days|
|mode_cookie_sid||anonymous identifier to help serve relevant advertisements||end of session or 730 days|
|ning_user||gives Mode Media information about Ning session||7 days|
|bkpix2||Blue Kai retargeting||1 day|
|qcsegs||determines which Quantcast market segment you’re likely to be in to serve relevant advertisements||2 days|
|ga_dmp_exesegs||determines Exelate market segments you’re likely to be in to serve relevant advertisements||1 day|
|ga_dmp_ncssegs||determines Nielsen Catalina Service market segments you’re likely to be in to serve relevant advertisements||1 day|
Please note, 730 days is 2 years.
Opt Out of Behavioral Targeting
To learn more about online behavioral advertising or to learn how to opt out of online behavioral advertising, please visit our Opt Out page for more information. If you click to Opt Out, you will be directed to an industry opt out page which will inform you if you have already opted out of behavioral advertising delivered by Mode Media.
Third-Party Advertising Cookies
Mode Media delivers third-party advertising which may use additional cookies. We recommend that you visit the consumer advertising choice website to see which companies have set cookies on your system so you can manage your preferences.
Social Media Cookies
We use sharing tools provided by shareThis so that you as a user can more easily share the content on our sites. To load these buttons and track unique sharing actions, social media sites, such as Facebook, Twitter, Google +1, Pinterest, etc., may put a cookie on your computer. These cookies are not within the control of Mode Media. Please refer to the respective privacy policies of those websites for information on how their cookies work. The links provided below are for convenience only. Mode Media does not control these services, nor their privacy practices.
** For more information, see the WordPress cookie page.
*** Please read CloudFlare’s privacy and security policy.